Reducing the Cost and Risk of Managing Complex Brand Portfolios
The Problem
Many organisations manufacture core products and go to market under multiple brands to capture different market segments.
This strategy saves costs in product design, but drives up cost in collateral management for each individual product and brand.
Collateral updates are cumbersome and slow, version management is compromised.
The result is:
- Increased cost from manual processes
- Increased risk from multiple versions
- Slower time to market
The Solution
MultiBrand by revealr.ai
Digital First Collateral Management
- Automatically generate collateral for multiple brands from a single source
- Combine standard and variable content with brand specific design
- Increase speed to market to capture multiple market segments
Revealr MultiBrand – One Kitchen, Multiple Restaurants
Step 1
Create Standard Content
Standardise product content, removing any brand specific elements.
Create generic placeholders for variable content specific to each brand
Step 2
Create Variable Content
Assign values to each placeholder – specific to each brand, channel and target customer.
Update at any time.
Step 3
Create Brand Templates
Templates containing all individual brand design elements – logos, fonts, layouts, colour palettes.
Step 4
Generate Collateral
Combine standardised content, placeholders and brand templates to generate brand specific digital and PDF format collateral.
Revealr Multibrand – Your Competitive Advantage
Speed to Market
Collateral changes immediately generated and distributed
Lower Cost
Content changed only once for multiple brands
Lower Risk
Only the current version of each collateral item is accessible
Cloud-based and Fast to Implement
No hardware or software issues – all infrastructure in the cloud.
Platform Agnostic
Fully integrated with M365 and SharePoint
Delivers a Fast ROI
Collateral management cost reduction is immediate and ongoing